Symposium of the Royal Entomological Society of London, Number 11.

The Biology of Butterflies, Edited by R.I. Vane-Wright & P.R. Ackery.

The typefaces used in the font, according to a font matcher (because of the lack of colophon), is a "Pierpont" in Italic. Or potentially it could also be "Aldine 712". Regardless, the font is a Serif.

The book I am using is for a research project. The book contains many facts about butterflies, specifically on its biology, which can interest anyone looking to find out more about butterflies of all types. The content is pretty in-depth and us easy enough to digest for anyone to read, but at the same time has a lot of scientific terms for anyone wanting more information. My favourite part of the book so far is the defences of the butterfly. They are masters of deception and they use this as their main defence against predators.

The typography is pretty interesting and the serif/font was a really good choice for the topic. The serifs of the letters look very organic and free-flowing, which is similar to a butterfly and an appropriate choice for a biology book. Not only are serifs a good choice for their free-flowing feeling that resembles a butterfly, but it's also really good to use a serif while reading lots of small print, it makes it easier to digest and flow from line to line.

In terms of layout and in relation to this week's topic of hierarchy, the cover shows a good example of this by starting with the series/collection of this book, at the very top to start, to remind what "family" the book comes from and it's origins, it remains the smallest piece of text on the cover because it isn't quite as important as the rest of the information on the cover. The main title is larger than the rest of the page, the second element in line, and the word "butterflies" is the largest to show how important/gives an idea as to what the book's topic and content will be, while also reminding the reader that the biology portion is still important and a more specific designation. Lastly, the editors at the bottom of the hierarchy, the subconscious information, that still has meaning and value, but not as important as the title, as shown by its size.

This example will help influence my creative work reminding me that it's important to use size to really emphasize hierarchy, without sacrificing visually appealing order and layout. If the most important information was always to be placed at the very top, it would feel awkward and out of place, but when moved to the middle more, and a larger size, it still shows the proper hierarchy of information.

#anthonylum #hierarchy