soap bleach softeners

The typeface use is a serif font called Warnock Regular.

The object pictured is a laundry detergent, bleach, and fabric softener coin machine at a laundromat. The audience is residents of the city who use the laundromat.

The typographic hierarchy works in first attracting the eye to what is being sold. The second typographic element is under the images where there is information on using coins in the machine. The smallest typographic element contains the manufacturing information. The layout attracts the eye in a series of messages: what it is, how to use it, who made it. What is most relevant to the average consumer is in bold, taking up half the machine. The next piece of information is smaller because the consumer has already been attracted to the machine and does not need to read how the coin slots work from far away if they are not intending to purchase the products. The smallest information is what is not relevant to any average consumer, but is regardless necessary to be put forward by the manufacturer.

This will influence my decisions in typeface size and layout in accordance to typographic hierarchy and importance. The same typeface family is used throughout the labelling on the machine, but there is a clear hierarchy between them.