Nujabes, Hierarchy

This poster I found in Kensington Market, Toronto in early June of 2018.  The typeface used in the header is Garamond Italic. It has moderate to high contrast with bracketed serifs.
I was surprised when this poster caught my attention because of its simplicity. After speculation, I believe that the use of hierarchical precedence of information is what made it successful. The most well-known piece of information is given the most importance through size, boldness, and high placement. Once that information is read—out of the corner of my eye, in my case—it invited further exploration. The "J" in "NUJABES" is met by the following line which informs the reader that the advertisement is for a cover band. These two subheading lines are the only ones left aligned, which gives them attention without distraction. The date and time are disclosed in an outlined all caps, enclosed in a 1pt frame. The performers are displayed small, but given lots of page space. The poster border leads the eyes down to the technical information at the bottom. This poster is an impactful exemplary of a delicate balance of typographic elements.
This work reminds me to always keep the bigger picture in mind when giving precedence to certain elements on a page layout.