Pepsi Bottle

Pepsi Bottle

Pepsi is one of the leading brands not only in terms of soft drinks but in the world. When people think Pepsi, they think of a cold glass on a hot day. The actual Pepsi logo includes both cold and hot colors (red and blue) but has a generally cold appearance. The colors symbolize patriotism and freedom.

The font used is a lowercase sans-serif, which to me gives it "cool" energy. The font is reminiscent of the font used in the Diet Pepsi logo from the 1960s-80s. The font used is not meant for long text, just logos due to the fact it does not include capitalization.

This bottle is a Pepsi Zero bottle so the label is black which is another aspect which gives it cold energy, as opposed to the regular blue label.

This example will influence my work because I will play with different fonts, for different opportunities allowing people to feel either the warm or cold. 

*Pepsi was the sponsor fo the LIII Superbowl and the logo/font, every time i saw it, I really felt more of a cold typeface rather than hot, therefore I think their decision was well accomplished.