little bites

The typeface used for Little Bites is Appetite Italic, a bold sans serif font that looks alarmingly like a serif font in some instances. The typeface used to describe the flavour is Breul Grotesk Bold, also a sans serif font.

The picture above is the wrapper of a (children's) snack pouch called "Little Bites" (found in my sister's car). It is targeted to both children and parents. 

I believe a warm font (Appetite Italic) is used for the branding so that it is appealing and inviting to children, notorious for being picky eaters, but the cold font (Breul Grotesk) is used to appear serious and sensible to parents who want to buy snacks for their children. This is heightened by the placement of information: Little Bites is in the middle, but the flavour in the "serious" font is pushed to the bottom right. Parents are looking more towards what the package actually contains, while children are more likely to be placated by a fun typeface that doesn't come off as cold and uninviting. Children don't want to eat boring snacks meant for adults, and this is usually signified by the font choice.

This will influence my creative work as it shows me how to address two target audiences in one product using two different typefaces. There is a division of information indicated by the difference in typefaces.