FIJI water

FIJI water

Fiji is a brand of bottled water that is bottled and shipped directly from Fiji but is based in Los Angeles, LA. According to the brand it gathers its water directly from a rock in Viti Levu. It is considered a more expensive and "high-end" bottled water much like Evian and because of this the brand markets this cold, fresh beach side experience as such. They do this very effectively just with the logo and design of the product. The font used is a capital Serif used with a simple white color to contrast with the cold colors of the backdrop. The choice of font definitely makes it feel more high-end and prestigious. The cold blue backdrop with the waters properties creating an optical effect is greatly enhancing the "cold" atmosphere of the object and of the logo used. The flower at the foreground with the name of the brand also helps intensify this "beach-side" effect.This example will affect my work as a designer because it will give me more of a sense of how to create a feeling of cold and freshness in an object.