Dunkin' Donuts

The Dunkin' Donuts logo is a bold and smooth sans serif font. The font is used to represent the chain of restaurant/cafe's across the United States.
This typeface is very warm and inviting, which is an important element to consider when designing a company logo. The colours and the playfulness of the font attracts attention while not being intimidated. The choice of the warm colours and font allows customers to feel invited into Dunkin' Donuts' establishments and portrays a welcoming atmosphere, which is important to have included in a logo for the service industry.
Although this typeface is simple, it still is effective in its use of warm colours and being effective in its context as a food/drink chain. Dunkin' Donuts differs from the trendy or intimidating coffee and cafe culture today and this is translated through their logo's colour and font as well.
It is important moving forward in my work to keep the context of my work in mind to make it the most effective design option. Although this logo may be a bit cheesy, it serves its purpose and represents the brand as it should. This is something that I will keep in mind working on different typographical projects.

#paigedandele #warmtype