Christmas Catalog

The typeface used in this Christmas activities catalog is a hand-lettered serif typeface with curves and embellishments as ornaments. The typeface also seems to be mimicking a form of wood type/ printed matter with the added texture. This catalog lists all the winter Christmas activities that one could take part in Montreal, and is targetted at all residents (since it is sent by mail). The typography is bold, dynamic in its movements, and successfully screams "joyous holiday season". This is a great treatment to the catalog, making it more inviting for readers to actually open it and flip through. It creates a feeling of welcome, making it warm type, in my opinion, that is broad, open and inviting. It also seems as warm type because I associate it with wood type, something tangible, comfortable and human. This design can help me understand with what vibe I invite my audience with, and also integrate ornamentation where required, with functionality.