Canadian Tire Money

The typeface used for the words Canadian Tire appear to be a custom typeface. The typeface appears to be all caps, with the exception of a lower case “n”. The font is square sans serif. This is Canadian Tire money given out as a coupon that resembles a bank note. The audience is the consumers of Canadian Tire products. Canadian Tire money successfully mimics the structure of a typical bank note, especially those of an older era closer to the time that Canadian tire money was first introduced (1958). The coupon, of course, uses about the same dimensions as Canadian bills, and is printed in a variety of different colours. The placement of a portrait and the hierarchy of text also mimics bills. Below is a Canadian ten dollar bill from the 50's which can be used in order to see the similarities. The composition of both is very similar, with the numerical value in all four corners and a horizontal grid pattern emerging and breaking up a hierarchy of texts. The mimicry of an iconic object in our lives through layout of typography might make the coupon feel more valuable. This association between real money and fake money means that the customer makes the association to saving stronger. What can be learned from this is that making something look similar to something valuable closely associates the two objects and adds a perceived value