Air Canada Vacations
Object: Air Canada Vacations Employee Lanyard, given to employees to attach their keycard to move around the office and to easily identify staff for security purposes.
Air Canada Vacations is a sub-section of Air Canada, which is a world renown airline and one of the defining companies of Canada. Air Canada Vacations specialize in finding the perfect vacation for you and your family near and far.
The Typefaces used are "Lucida Sans" Bold & Regular for the "Vacances Air Canada" logo, while the Airport codes are using the classic "Helvetica" font. Both are Sans-Serif fonts, both clean and easy to read fonts.
The choice of font for the logo "Lucida Sans" is perfect for the company because the bold gives the feeling of cool, calm, collected and professional. A trustworthy company that will ensure one's safety while travelling. The thin regular portion of the font also provides a little more relaxed feel that goes perfectly with the ideals of vacation. Everything paired with the usual white background, gives the font a cool and clean feel, almost like a breath of fresh air feeling where you can relax. As for the airport codes on the opposite side using the classic "Helvetica", makes it easy for people to read and remember the codes. The choices of font and layout for the logo isolates the text so that it's easy for people to read and identify that you are an employee. The choice to make the word vacation thin has an inviting relaxing vibe, and the main brand company, Air Canada keep its bold typeface to remind it's customers that they are apart of the same parent company when added onto other departments and sub-entities. While the layout for the airport codes is freer and gives a larger size to airports that are larger, and smaller airports a smaller size, making it playful and fun to look around for your favourite airports. I also appreciate how the type for the airport codes was turned in only two directions so that it's still easy to read but allow for some creative freedom. The font is either upright or turned counterclockwise on its side, both designed in a way where these two orientations are the easiest to read.
This example will help influence my own work by remembering if I'd like to give a cool or warm feeling to a font, I should also remember that colour and space play a large role as to how it'll make the text feel, also the style of typeface, the cleaner and more sans-serif the font, with a more neutral to cool colours will allow for a cold feeling, while the opposite will give a warm one. The airport code and its layout is fun to look at and find airports while also being informative, breaking the grid yet still keeping some rules to ensure legibility for the reader. I'd like to apply this in my future work where I can move small bits of text around in different areas and still make it easy to read by only turning it either on it's left side or keeping it upright.
#warmorcold #anthonylum #cold
The Typefaces used are "Lucida Sans" Bold & Regular for the "Vacances Air Canada" logo, while the Airport codes are using the classic "Helvetica" font. Both are Sans-Serif fonts, both clean and easy to read fonts.
The choice of font for the logo "Lucida Sans" is perfect for the company because the bold gives the feeling of cool, calm, collected and professional. A trustworthy company that will ensure one's safety while travelling. The thin regular portion of the font also provides a little more relaxed feel that goes perfectly with the ideals of vacation. Everything paired with the usual white background, gives the font a cool and clean feel, almost like a breath of fresh air feeling where you can relax. As for the airport codes on the opposite side using the classic "Helvetica", makes it easy for people to read and remember the codes. The choices of font and layout for the logo isolates the text so that it's easy for people to read and identify that you are an employee. The choice to make the word vacation thin has an inviting relaxing vibe, and the main brand company, Air Canada keep its bold typeface to remind it's customers that they are apart of the same parent company when added onto other departments and sub-entities. While the layout for the airport codes is freer and gives a larger size to airports that are larger, and smaller airports a smaller size, making it playful and fun to look around for your favourite airports. I also appreciate how the type for the airport codes was turned in only two directions so that it's still easy to read but allow for some creative freedom. The font is either upright or turned counterclockwise on its side, both designed in a way where these two orientations are the easiest to read.
This example will help influence my own work by remembering if I'd like to give a cool or warm feeling to a font, I should also remember that colour and space play a large role as to how it'll make the text feel, also the style of typeface, the cleaner and more sans-serif the font, with a more neutral to cool colours will allow for a cold feeling, while the opposite will give a warm one. The airport code and its layout is fun to look at and find airports while also being informative, breaking the grid yet still keeping some rules to ensure legibility for the reader. I'd like to apply this in my future work where I can move small bits of text around in different areas and still make it easy to read by only turning it either on it's left side or keeping it upright.
#warmorcold #anthonylum #cold