Petit Campus FT. KALMUNITY
While going through a free magazine handed out throughout Concordia's campus I landed on a black and white advertisement for a place called "Petit Campus". It's a venue that serves beverages and bar food and has live entertainment. After some research, I found that "KALMUNITY" is a live performance group.
The advertisement is normally directed towards people who enjoy live entertainment in a small bar-like atmosphere. But in this case, the advertisement can found in a magazine distributed at a university towards many young students.
There are multiple different typefaces used in the advertisement; "KALMUNITY" is using a neo-grotesque sans serif typeface, as is the word "Tuesday".
The name of the establishment, "Petit Campus" and price + time, have random corners and orientation of letters, different baselines, ascenders and descenders, overall it seems like a display typeface.
The remaining text, "Fresh Vibes Weekly" & "Vibing Free Since 2003", both look like a neo-grotesque sans-serif with a graphic "scratch/faded" element over it, otherwise if the "scratch/faded" element is apart of the typeface, it should be classified as a display typeface.
The font choices are okay for the majority of the advertisement, but I found the display typeface used for the top left and bottom right elements were a bad choice making the legibility of words more difficult to read when the point of the advertisement is to attract one's attention, if it becomes too difficult to read I feel like the reader would ignore it. Overall the layout has good element placements but the orientation of the "KALMUNITY" text in such a large size makes it difficult to read since it takes up a lot of your field of view when reading it up to your face. All of these things I would consider as bad typography and making the message difficult to be communicated across to the reader.
This example has some interesting elements that I would definitely apply to my own work, specifically I would rotate the "KALMUNITY" text so that it would be horizontal but still take up the entire width of the page, additionally I would add the black circle cut out with an important piece of information, or logo, where the cut out still leaves enough of the type underneath to be legible and the reader still knows that the word/letters are.
Photo Taken by Anthony Lum 2018
Campus, Petite. “Vibing Free Since 2003.” The Link, Jan. 2019, p. 18.
#anthonylum #badtypography
The advertisement is normally directed towards people who enjoy live entertainment in a small bar-like atmosphere. But in this case, the advertisement can found in a magazine distributed at a university towards many young students.
There are multiple different typefaces used in the advertisement; "KALMUNITY" is using a neo-grotesque sans serif typeface, as is the word "Tuesday".
The name of the establishment, "Petit Campus" and price + time, have random corners and orientation of letters, different baselines, ascenders and descenders, overall it seems like a display typeface.
The remaining text, "Fresh Vibes Weekly" & "Vibing Free Since 2003", both look like a neo-grotesque sans-serif with a graphic "scratch/faded" element over it, otherwise if the "scratch/faded" element is apart of the typeface, it should be classified as a display typeface.
The font choices are okay for the majority of the advertisement, but I found the display typeface used for the top left and bottom right elements were a bad choice making the legibility of words more difficult to read when the point of the advertisement is to attract one's attention, if it becomes too difficult to read I feel like the reader would ignore it. Overall the layout has good element placements but the orientation of the "KALMUNITY" text in such a large size makes it difficult to read since it takes up a lot of your field of view when reading it up to your face. All of these things I would consider as bad typography and making the message difficult to be communicated across to the reader.
This example has some interesting elements that I would definitely apply to my own work, specifically I would rotate the "KALMUNITY" text so that it would be horizontal but still take up the entire width of the page, additionally I would add the black circle cut out with an important piece of information, or logo, where the cut out still leaves enough of the type underneath to be legible and the reader still knows that the word/letters are.
Photo Taken by Anthony Lum 2018
Campus, Petite. “Vibing Free Since 2003.” The Link, Jan. 2019, p. 18.
#anthonylum #badtypography