moisturizer bottle
I was
looking around my room trying to find an example of bad typography, which
brought to actually sitting down and reading labels of product that I use
often. On this product, a leave in conditioner to moisturize my hair, it shows
a list of ingredients, however, first of all, the text is ant sized. The
container must be a hair width distance of your face to be able to read.
Once
the reader gets in position, they now must decipher the puzzle that is in front
of them. The text indicating the ingredients seems are all put together almost
in one word. They have very little room to breathe, move around, extend their
legs and properly be themselves to communicate. This makes the reading and
understand of each letters and words individually harder to understand.
Because
it was printed on a label and slapped on the container, my assumption is, due
to austerity measures, the manufacturers went with a small label size, because
there is still plenty of room on the container itself where the information
could have been spread out. Then the manufacturer contracted a party to add the
information on the bottle, but they were already having space restriction, so
they could not house and offer proper living conditions to the text.
Furthermore,
on the label there is room for the warnings and use instructions and a different
room for the ingredients, the architect separates those two spaces with a wall,
however by its color and the important contrast it creates it appears to be
more important than the text. it feels like adding a flamboyant development in
an ecosystem that could benefit from other things. Whereas in my other hair
product, the separation and the hierarchy and the space appears more viable
than on this bottle.

