DHC / ART Education pamphlet

This DHC / ART Education pamphlet is a double gate-folded, double-sided print piece. When it is initially opened, there are two folds that create one entire spread. When those are opened, four panels create a larger spread, which is used for the main information of the pamphlet. The focus in this post will be on the inside 4 panels, with one fold closed in order to see the interaction between different layouts in the grid system.

I am unsure which typeface is being used. It looks to be a transitional sans serif, close to Linotype's Neuzeit S, but with a slightly smaller x-height among other differences.

This is a 2-column grid. I am unsure how many rows they might have used, but the gutter spacing of the rows are used throughout the layout. Most notably they are used to determine the spacing between an image and the text. On the right-hand page, which is folded over, we can see how the layout still adheres to some of the dimensions of the grid which the inside 4-page spread more strictly follows. The image and header above it utilize that same row spacing, and the header's baseline sits on that same row that is used for aligning the space of the red "FR" block on the left.

Interestingly, on the right-hand fold, the text and image don't adhere to two columns, with the exception of the word "projects" ending at the end of the first column. While the image and text exceed the margins of the textblock, the bottom image maintains the same row spacing, which the image caption sits in.

Personally I find the use of interactive folds to create layouts which change dynamically as one reads through them, to be a very creative way of designing print media. There are so many more possibilities for organizing information in a way that brings the reader into a more involved, interactive experience.