Beauty (Ugly) and the Beef
The font used in this La Belle & La Boeuf is like a searing stamp that seems to replicate cattle branding which is used way too often in advertising for restaurants and irks my sensibilities. The whole image is truly visually offensive from the man pastor who is dawning the cookie cutter "tech bro" haircut while holding a peace necklace while in an apocalyptic backdrop. But this seems to be a theme that connotes "manhood" in association with meat eating- something that is similar to the way Ford markets their trucks, with the sideways slogans in the same font to express a sense of rugged masculinity and the rhetoric of a wild west.
The text " To each their own religion" is confusingly oriented in two different ways, the top half of the slogan slightly more adjar than the "own religion" part of the slogan seemingly to emphasize the latter. It reminds me of when I worked for Ford Canada and every ad had a similar tinge of bold font as the truck would emerge out of a canyon of mud triumphantly, where the font seems to express the sound of action movies overblown explosion sounds played in a movie theatre. The sideways cattle brand font has become a convention in the beef industry to connote the connection of the product to the farm, however when it becomes a font standard it looses its ability to convey a meaning specific to this advertisement.
This font is loud and obtrusive, and is seemingly unrelated to the rest of the image reminding us as typographic investigators to not fall back on type conventions that are oversaturated in meaning.